Monday, 23 November 2009

Week 3- E-Business & Commerce

How can innovative IT be used in the hospitality industry and the challenges encountered by firms as they utilise information technology?

Extracted from this article ...

http://www.htmagazine.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=3E19674330734FF1BBDA3D67B50C82F1&tier

..."Some technologies are considered most important, and can actually impact guest booking decisions" -so what does this mean?

It is time to look at a fresh new idea to develop my concept.

FRESH NEW IDEA

What if we were staying in a hotel and didn't have to verbally talk to the concierge to find out information about the area?
What if we could find information from you hotel rooms?
What if we were short for time and without paying to connect to the Internet we could simply browse some sort of touch screen to collect information?

Concept introduction: What exactly is the product offered?
An interactive display touch screen in a hotel room that allows users to search local attractions, museums, restaurants and entertainments in the nearby area of the hotel.

How the concept will resolve a problem faced by (HT&L) businesses?
In short, this in-room hotel touch screen will be able to take care of a variety of tasks that had previously been handled by a member of the concierge team. The problem faced is at peak times at the concierge desk, guests often have to wait patiently. Now, as technology becomes easier to use and better able to meet a wide range of guest needs- the guests can get on with their day by using self-service.

Changing attitudes about the role of self-service options in hospitality, as well as the emergence of next-generation applications, slowly foster increased use in hotels


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Self-serive as a Selling Point

Points taken from this article to reflect on:
www.htmagazine.com , 'Self Service Tech Study' by Lenore O’Meara, June 2009
  • Changing attitudes about the role of self-service options in hospitality, as well as the emergence of next-generation applications, slowly foster increased use in hotels.

  • Consumers’ perceptions of self-service’s benefits translate into a willingness to use the technology.
  • Consumers see touch screen technology as providing a range of benefits in hotel environments, including faster service, shorter lines, improved accuracy and greater control of transactions.
  • Operational efficiency and cost reduction drive maturing attitudes toward self-service in the lodging industry.



    Another important factor affecting consumer attitudes toward self-service has been the growing use of technology in the growth of e-commerce, which trained millions of consumers to browse, compare and purchase products on their own.

    Increased sophisticated mobile applications now are putting information literally at people’s fingertips.